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In the current TV market, the frequency of renewal is getting faster and faster. Whether domestic brands or joint venture brands, all of them have launched new products at the same time. This is inseparable from the continuous improvement of people's pursuit of better quality. The purchase intention has changed from the original "just watch" to the present "enjoy watching". Among them, OLED TV has gained remarkable growth in the market share of high-end TV, and once again stimulated the purchase desire of consumers.